Are you a social media influencer looking for a new way to monetize your platform and engage with your audience?
If so, the Amazon Influencer Program might be right for you. In this article, we’ll take a closer look at what the Amazon Influencer Program is and how it works, as well as the requirements and benefits of joining the program.
We’ll also provide some tips and best practices for success as an Amazon Influencer. Whether you’re a seasoned influencer or just starting out, the Amazon Influencer Program can be a valuable addition to your income stream and a great way to connect with your audience on a deeper level.
So, if you’re ready to learn more about the Amazon Influencer Program and how it can benefit you and your followers, keep reading!
What is the Amazon Influencer Program?
The Amazon Influencer Program is a service offered by Amazon that allows social media influencers to earn fees for promoting and recommending products to their followers on their social media platforms and on their Amazon influencer page.
It is open to eligible social media influencers who have an active and engaged audience on at least one major social media platform, such as YouTube, Instagram, Facebook, or Twitter.
To participate in the Amazon Influencer Program, an influencer must apply and be accepted into the program by Amazon. Once accepted, the influencer can create an Amazon Influencer page where they can showcase and recommend products to their followers. When a follower makes a purchase through the influencer’s page, the influencer will receive a fee based on the sale.
It is important to note that the Amazon Influencer Program is not the same as the Amazon Affiliate Program, which is a different program that allows website owners and bloggers to earn fees for promoting and recommending products on their websites.
The Amazon Influencer Program is a service provided by Amazon that allows you to create a personal profile on the website and fill it with your favorite products. Like the ones, you promote on YouTube or Instagram, for example.
When you create your Amazon Influencer page, you will be given a personalized URL (amazon.es/shop/influencername), which you can share with your fans on the social media channels where you are most active.
Similar to the Amazon Associates Program, you are compensated when your followers visit your Amazon page and make a purchase through it.
What Does an Amazon Influencer Do?
An Amazon Influencer creates content that promotes products that are available for sale on Amazon.
They do this by writing reviews, sharing sponsored posts, or giving recommendations on Amazon items.
As an Amazon Influencer, you will need to have a clear understanding of the items that you’re promoting to perform well in this program and be successful.
How does the Amazon Influencer program work?
It allows social media influencers to create a shop page that links to their favorite products. Influencers can build their own Amazon store with an easy-to-remember URL (amazon.co.uk/shop/influencername) and fill it with their favorite products.
This URL makes it simple to direct the influencer’s followers to the suggested products. In exchange, the influencer receives a commission on sales generated by his store (often between 3 and 10%).
Any influencer with a high following on YouTube, Instagram, Twitter, or Facebook is eligible to join the Amazon Influencer Program. Amazon determines if a user is qualified to participate in the program by looking at their number of followers and other indicators of their online visibility in the networks.
It is said that to join the program, you need a minimum of 5,000 followers on Twitter, Facebook, or Instagram. You can also enroll in the program if you own a YouTube channel that has more than 5,000 subscribers.
This requirement is to ensure that you have a sizable audience interested in hearing your opinions about products.
Is the Amazon Influencer Program the same as the Amazon Affiliate Program?
No, they are two separate programs.
While these two programs are distinct and both available on Amazon, they share certain similarities and distinctions.
Let’s look at the similarities while people believe they are the same program, and then at the obvious differences:
- They both market Amazon products through a channel and give you a chance to make revenue.
- You need a large audience to be a member of these programs.
Differences between Amazon Influencer Program and Amazon Affiliate Program
|Amazon Influencer Program||Amazon Affiliate Program|
|You only use your Facebook, Instagram, and YouTube channels in the Influencer Program||You would need to have a website to join the Affiliate Program|
|The Influencer Program allows you to create a concise storefront once accepted into the Amazon Influencer program||The members of the Affiliate Program can only share affiliate links for particular items on their blogs or social media accounts|
|Amazon allows its influencers to post links to their Amazon shop where their audience can buy products that they recommend. |
You do not have such functionality as having your storefront on the Amazon Affiliate Program.
|Amazon Affiliates have experience in writing persuasive material and producing visually appealing videos that can persuade visitors to become customers hence enhancing their skills at promoting Amazon|
What Are The Requirements To Become An Amazon Influencer?
So what is exactly required to be accepted into the program?
You must possess a huge fan base ( around 20 thousand followers). To apply to the program, you have to apply using one of your YouTube, Facebook, or Instagram accounts. After you apply, Amazon’s staff will carefully access your account to ensure it matches what they are looking for.
Amazon carefully looks at what kind of engagements you have with your followers, what niche your audience fits in, and other essential data to determine if your content would be a good fit for the influencer program.
They don’t strictly look at your following size to approve you into the program. Amazon accepts micro-influencers as well as nano-influencers if they prove to have valuable engagements with their audience.
You should know that you can always apply again to join the program if you do not qualify the first time.
How to get started in becoming an Amazon Influencer
To become an Amazon Influencer, here are the steps to follow to get started:
Step One: Register Account At Amazon Affiliate
The first thing to do is register for the program here. Click on Sign Up and create a new account. You will need the following information to register an account here:
After you have created a base account, you will need to provide the following information to apply as an influencer:
- Access to your most prominent social account
- A minimum 250 by 250 px profile picture
- An optional header image (1810 by 402 pixels)
- A 350-character bio
- Usernames or URLs to all of your relevant social media accounts (among YouTube, Instagram, Facebook, and Twitter)
- The address you would like all reports to be sent to
Step Two: Apply For Amazon Influencer Program
After filling out your information, you will be redirected to choose between three different social media platforms: YouTube, Instagram, and Facebook. Twitter is currently not on the list.
Choosing YouTube or Facebook will require you to link your account to Amazon. In the case of Instagram, you will need to enter the number of your followers, the number of posts you have made, and your Instagram handle.
It’s recommended that you choose the area where your social media presence is the largest. The more followers you have, the higher chance you have to succeed in your application. However, micro-influencers are more likely to succeed if they engage with their fans.
Step Three: Create Your Storefront
Your next stage is to set up your virtual Amazon store after you’ve met the requirements and been approved and filled out your contact information. This can be used to advertise the things you want and to compile lists of the goods you think are best.
Of course, to distinguish your store as uniquely yours, you will need to modify it. It makes sense to adopt the style and aesthetic that the majority of influencers have already developed for your Amazon virtual store. Similar to how you design your social accounts, you can do the same with your store.
You should decide what kinds of things your followers will adore because your business is organized with lists of featured products.
You can create lists by typing in relevant keywords, and Amazon will suggest products to add to your lists.
Step Four: Create Content And Recommend
As a new influencer, the next thing to do is to create content on your social media account and recommend products to your followers.
When you are recommending an item, it is better if this item is one that you also use. This is common practice among the leading influencers on the program.
There are no limitations or rules on what content you can and cannot use for promotion.
How Do I Promote My Amazon Influencer Store?
The job begins when you start to promote your storefront after you have been accepted into the program and you have created your storefront. But how do you promote it?
Begin with your audience
Inform your audience that you will be part of the Amazon influencer program and that you will have commission rates on products you recommend to them that they end up purchasing through your link.
Add Links to Social Media accounts
Add these affiliate links preferably to your bio. The best way to promote your Amazon influencer store is to start adding your link to your social media accounts. This will ensure they see the link every time they land on your social media profiles.
Review Amazon Products You Have Used
The most successful members of this program promote items they’ve used. So if you have used certain products from Amazon that you have had a good experience with that your audience could find useful, share its features with your audience that can help give them perspective on the product.
How do I track my progress as an Amazon Influencer?
Amazon has had the Amazon Influencers’ Program since 2017, but the company has yet to publish any metrics to monitor the outcomes.
What then do you do?
You pay close attention to tracking the outcomes of the articles you have featured in as well as the use of promotional codes.
Which information should be gathered?
- Calculated monthly clicks on the blog page where you were featured
- Monthly views, likes, and comments on the YouTube and Twitch videos where you were featured
- Impressions, likes, and Comments on the social media post where you were included
- Usage of promotional codes
Amazon Influencer Examples?
There are many influencers you could get an idea from. To give you a better idea of what Amazon influencers do, let’s take a look at a few of them:
Niche: Photography, fashion & beauty, technology
Jalissa is a professional photographer and Amazon product reviewer. She enjoys writing product evaluations for firms in the beauty, fashion, and technology industries.
Her in-depth reviews are complemented by slick photographs that she shoots and edits with her photography talents. She has collaborated with well-known brands such as Photage, Amazon Fashion, and TOMS.
Niche: Kids & babies, food
Nicoles is a mother of two from New York. She is an Amazon official product tester. Her social media channels are full of posts about baby items and parenthood. Her reviews have appeared on popular review websites such as Viewpoints.com.
Niche: Fitness, camping gear
Brad Kowitz is an influencer on Amazon and he uses his YouTube channel to market Amazon products. He takes people on adventures and usually, his followers ask what he does to his vehicles because many of them are modified.
Through his YouTube channel, Brad teaches how to install tires and other undemanding parts of a vehicle.
According to him, the Amazon influencer was an opportunity to make some revenue off his channel.
Niche: Health foods, baby & kids, kitchen supplies
Laura is another extremely successful Amazon associate who operates a storefront and website where she exclusively promotes Amazon products. The health food nut posts recipes and meal plans for the benefit of her followers. She inadvertently includes affiliate links for Amazon products she utilizes during the culinary process.
Niche: Baby products, books
Felicia Day, a former actress, has been inducted into the Amazon Influencer Program’s hall of fame. While the actress’ Amazon business primarily advertises baby items, she is also a sci-fi fan. As a result, businesses can take advantage of her diverse tastes.
How Many Social Media Followers Do I Need to Be an Amazon Influencer?
To join the program, you need a minimum of 5,000 followers on Twitter, Facebook, or Instagram. You can also enroll in the program if you own a YouTube channel that has more than 5,000 subscribers.
The Amazon influencer program is considered an exclusive opportunity because Amazon is a huge marketplace with tremendous reach and thousands of brands.
This requirement is to ensure that you have a sizable audience interested in hearing your opinions about products.
How Much Do Amazon Influencers Make?
The amount of money you can make through the Amazon influencer program depends on a wide range of various variables.
Among these variables are:
Size of audience
The minimum audience you must have to qualify for the program is 5,000. However, you earn as big as your audience.
An influencer with 3x the minimum audience will have a better probability of convincing more users to buy a product.
User engagement rate
The engagement rate of your users also determines how much money you can make as an Amazon influencer.
Amazon considers the number of engagements you get on your posts before you can be selected to join this program.
Types of products you promote
When one of your audience buys a recommended product, the return on sale changes as you go from one product to another product. Generally, influencers who promote expensive products get more return on a recommendation.
The other reasons that determine the money you make include:
- The commission payout for the niche of products you are recommending
- Level of trust from your audience
- The seasonality of your niche
Commissions can range from 1% to 10% and some influencers have reported earning money as much as $3,000 in a single month.
How Can I Earn Through the Amazon Bounties
Once a referral that you sent from your store signs up for a subscription to an Amazon service –you receive a fixed commission income. The income you earn is called a ‘bounty’.
Instead of earning only commissions on product sales, you earn fixed advertising fees. They are referred to as bounties. Some of these bounties include Amazon digital services such as:
- Amazon business accounts
- Amazon Kindle
- Amazon Video
- Amazon Pantry
The bounty program allows you to rake in extra money if you refer someone to an Amazon service or product. Promoting Amazon services is just as easy as promoting products.
Amazon has different services within its influencer program which influencers can promote through their store.
Is the Amazon Influencer Program Free?
It costs nothing to sign up to become an Amazon influencer. Increasing your income and offering value to your audience can both be accomplished by becoming an Amazon influencer.
The program is free to join. If you meet the requirements after your channel has been researched, you will join the program without paying a cent,
You will earn commissions on items that you have recommended to your followers.
Who is eligible to join the Amazon Influencer Program?
Only those with a proven track record of boosting product sales through social media are eligible to participate.
If you are a social media butterfly with influencer expertise, you will most likely be approved and selected for the Amazon Influencer Program.
To access your associated social network account, you must provide Amazon extensive permissions. This is one of the reasons why some people are hesitant to participate in the program.
Having a wide audience boosts your chances of being chosen. Amazon takes into account data such as post count, consistency, and follower engagement.
If you consistently obtain a big number of likes, comments, and shares on your social media networks, it indicates that your audience is paying close attention to your content and is likely to respond positively to product proposals. In that case, Amazon will most likely allow you to join the program.