Do you know Amazon operates physical stores? Besides the current physical stores like Amazon Go, there used to be Amazon 4 star where you purchase items that are trending and loved by other customers.
In this article, we discussed the 4-star program and answered key questions you may have. Keep reading to learn more!
Amazon 4 Star: All You Need To Know
Amazon opened a 4-star physical store in 2018 where customers can discover products they will love. The selection at the physical stores is a direct reflection of the customers, their reviews, what they’re buying, and what they’re loving.
However, this 4-star program no longer runs for some reason. Keep on reading to learn more!
What Is Amazon 4 Star?
In simple terms, Amazon 4 star stores sell highly-rated items on Amazon. These are items that are trending and with 4+ ratings. Typically, you won’t find an item with a rating below 4.0, with most of the products having a mean rating of 4.4.
Products sold in 4-star stores have received 1.8 million 5-star customer reviews.
How Many 4-Star Stores Are There?
There were more than 31 stores in the United States spread across 17 states. Together with other physical stores like Amazon Books and Popup physical stores, there were 68 brick-and-mortar stores.
Other than selling highly-rated products, some of these stores double as trade-in locations. If you have an Amazon device you want to trade in, you receive up to 25% off the purchase of the new Amazon Device (restrictions apply).
These physical stores are worth the visit because instead of the traditional online purchase where you may have to return an item if you don’t like it, prospective buyers can test out Amazon devices and other home accessories, including ones compatible with Amazon’s Alexa.
This ensures you don’t have to stress over the return process.
What To Expect In An Amazon 4-Star Store?
There are several categories of products in 4-s tar stores. You can expect products in electronics, home, kitchen, and toys.
4-star stores also have categories like “Most-wished-for” where you purchase items that are most added to wish lists by online Amazon users.
In addition, you will find products that you can only find on Amazon in the “Amazon Exclusives” category.
While there are many categories to expect a product from, the connecting point is that all the items have a rating above 4.0 and are wanted by many other buyers.
Are 4 Star Stores Still Running?
Unfortunately, Amazon 4 star no longer runs. The program was deprecated earlier in 2022 after Amazon decided the return from the stores is underwhelming.
Shortly after the program was established, the company announced it was closing all of its 4-star, books and pop-up stores, a total of 68 locations across the US and UK.
This happened in April 2022 and as of the time this article is published, several Amazon brick-and-mortar stores have been scrapped.
Why Did Amazon Close 4 Star Stores?
Several reasons led to Amazon’s decision to close many of its physical stores. Here are some of the reasons:
Partly due to the pandemic, Amazon physical stores recorded lower overall sales in 2021 than in 2018. Compared with the other arms of Amazon that have been on the rise since 2015, Amazon 4 star proved to be spiralling.
Sales made from brick-and-mortar stores represented 3% of Amazon’s total of $137 billion in earnings in the last quarter.
These figures show that sales from Amazon’s stores have failed to keep pace with the growth in other areas of the business.
The program served one of its purposes
One of the strategies behind the physical stores is to attract new prime members. When the time came when Amazon needed to retain prime members rather than attract a new one, they needed a change in strategy.
Although this was only a sentiment discussed by Wedbush Securities analyst Michael Pachter, it’s hard to argue against.
Ultimately, Amazon was right to forgo the niche market of brick-and-mortar book shoppers.
With Amazon wanting to catch up to Tesco and Sainsbury’s, the company needed to let go of some services to focus on its groceries more.
The internal document released by Amazon read “In 2022, we assume a broader rollout of two store launches per week by the end of the year, targeting 60 total openings.”
This and other statements about their plan for the subsequent years showed that Amazon has recognised that its checkout-free grocery stores are a better long-term investment.
What Is The Shopping Experience Like?
Amazon 4 star ensures you get the same prime membership as you get on the retail website.
As a prime member, you get the same rates as you do on Amazon. Additionally, you see the regular prices on each item that is put up for sale.
Each item even has printed-out reviews so that you could read what others are saying about the product.
After you’ve picked your Amazon product to purchase from the store, you can pay using contactless payment. Amazon pay is also acceptable, although cash is not accepted.
Will Amazon 4 Star Be Back?
Unless there is a major shift in the heart of officials at Amazon in the future, Amazon 4-star is gone for good.
The workers in the stores have been allocated to other branches of Amazon like warehouses.
Amazon 4 star was a wonderful business idea. However, the sales from physical stores didn’t meet the expectations of Amazon and many of the stores had to be closed.
During its time, the 4-star program would only put items that are trending up for sale. This means that you only get packages that others actively desire and want.